MSU AAF campaign for the 2024-25 AAF National Student Advertising Competition
AAF District 6 Winner | National Finalist
As a member of the account team, I supported a winning AT&T campaign through market research, consumer insights, media planning, and experiential strategy, gaining experience building data-driven strategy from the ground up.
For my capstone advertising course, I worked on a campaign for Ally Bank, where I served as the Research Director. I led primary research efforts by developing surveys and conducting in-depth interviews, translating insights into clear strategic direction for the creative team.
